Tis the season to be tomato!
Here at Mr Organic we get pretty excited at this time of year. Why? Because all our lovely organic tomatoes have been sunbathing under the Italian sunshine for a couple of months now and are almost ready to jump off the vine and into our pots, bottles and tins. None of this “grown in green houses under lights” non-sense. Who needs artificial light when you’ve got the baking sunshine to do all the work for you?! Yes, yes, I know we do here in England (sob sob…miserable and rainy here in London today!) but Italy is a different story this time of year. We don’t grow our tomatoes all year round…just when they are naturally meant to grow and in season.
We take great care in selecting the best tomatoes for the job and knowing your tomatoes is key. We know our tomatoes so well that we could probably name each and every one of them. There’s Giovanni from just down the road, who’s got a sister called Marta (quite a looker I might add!). They are just perfect for our Puttanesca pasta sauce. On the other hand, Marco and his family are great in our ketchup. They come from a little further away…not far mind, as all our tomatoes are grown within a 150km radius of Mr Organic’s Italian HQ in Pontinia where Valerio is based. It’s funny to think that after three generations, Valerio’s family are still producing delicious authentic tomato products.
Anyway, we’re so excited about the arrival of our new season tomatoes that we’re going to make a film about it at the beginning of September. Just so that you can see exactly where our tomatoes come from and how they end up in our tasty products. That way, when you crack open one of our pasta sauces or pour some of our award winning ketchup onto your bacon sarnies you know exactly what you’re getting and how its got from the field to your fork!
By for now and watch this space!
Carlo
